Between 2005 and 2015, we have annually organized the Maecenas Day Award and Auction Gala, to help strengthening private support for the arts in Hungary and to make mutually beneficial forms of corporate arts partnerships trendy and widely used. Each year we have awarded businesses and individuals who excelled in supporting or partnering with the arts. The award ceremony was followed by a project auction where the audience could bid for sponsoring 10-15 cultural projects to be accomplished within the coming 12 months.